Whether it’s a sign for an industrial estate, a retail store or even a restaurant, business signs are a key element in attracting customers. Considering the amount of money they can cost, business owners need to be sure that their sign design is effective in terms of visibility and brand recognition. The following tips can help businesses designing effective business signs that are attractive, easy to read and able to stand out from the crowd.
The first step in designing an effective business sign is to formulate a clear message. Depending on what the ad is intended for, this can include anything from a company logo to a specific product or service. The main goal is to attract the attention of passersby and spark their interest. Once this has been achieved, they will be encouraged to visit the establishment.
A common mistake that businesses make when designing their business sign is attempting to display too much information. This can be off-putting for the viewer and cause them to lose interest. Ideally, the business sign should be able to convey its message in just five seconds – which is why it’s important that the message is concise and focused.
Another key factor in attracting the attention of your audience is using proper font size. The font should be large enough to easily be read, regardless of the distance at which it is viewed. The contrast between the font and the background is also essential. Having high-contrast colours such as black text on white can help to achieve this effect.
The sign’s location is also critical when it comes to maximizing its effectiveness. The location should be free from any external factors such as trees or street lights that could obstruct the sign’s visibility. It’s also important to ensure that the sign is positioned in such a way that it is clearly visible from the road or footpath.
Finally, the business sign should feature consistent branding. This helps to build brand recognition, which in turn can result in more sales. This can be achieved by using a particular font for the company’s name or by displaying a specific colour that is unique to the brand.
Illumination can be a great way to increase the visibility of a business sign, especially after dark. The use of lighting can attract the attention of your target audience and ensure that it is easy for them to identify the brand. The lighting can also help to create a more appealing appearance, which will be desirable for the business’s image. However, it’s important to remember that the lighting should be subtle and appropriate for the type of business. For example, a bright dayglow sign would not suit a Cotswold heritage site. This is why it’s a good idea to work with a local Fresno signage expert when designing your business sign.